Silver Hills

Building a purpose-driven bakery brand.

Client Silver Hills
Work
  • Strategy
  • Branding
  • Digital
  • Advertising
  • Packaging
Challenge

Growing a brand and portfolio based on sprouted grains, within a crowded low-cost category.

Strategy

Use new product innovation and the Silver Hills story to entice switching behaviour of health-focused consumers.

To ensure there were products for the whole family and to broaden appeal among consumers, the “Organic Sprouted Power” line-up was introduced to market.

Leverage bright, bold, and clear communication to pop off shelf and win at retail.

We rolled out brand-new packaging introducing “100% Sprout Power” while incorporating a comprehensive digital media buy.

Crew’s strong understanding of marketing helped us create a plan and stick to it, delivering a consistent marketing message with consistent results. Crew is a pleasure to work with.”

Stan Smith Silver Hills Bakery
Results

The newly re-imagined packaging was a resounding success at retail stores across Canada and the US, with 31% average YOY sales growth.

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