One Degree

A revitalized?master brand committed to transparency.?

Client One Degree
Work
  • Strategy
  • Web
  • Branding
  • Packaging
Challenge

Finding our way into consumer’s homes.

With a growing number of food brands offering healthy options, how would we get consumers to choose our products? We needed to create a brand that promotes sustainable living through talking about our connection with the farmers One Degree partners with.

Strategy

Build connection, bring harmony.

We trademarked the “All ingredients from Farmers We Know” message to bridge the gap between consumer and farmer, building trust and connection. Leveraging the “O” from the brand name, we showcased the product across packaging to communicate harmony and connection.

We highlighted faces of real farmers on the back of the pack, along with a QR code that brought the consumer to a unique product landing page with more information on the specific farm & farmer.

With the total refresh of 44 SKU’s across 7 product categories, One Degree has seen significant sales growth since the launch in 2017.

Crew was able to take our brand and infuse new life into it with a refreshed brand strategy, icon, stunning photography and packaging. They are masters in developing novel ideas, detailed execution, and handling the packaging process from conception to production.”

Stan Smith One Degree Foods

Ready
for Change?

Let's Talk

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